
A six-month group programme for motivated service providers ready to run a business that feels simpler, stronger, and actually works.



You focus on visibility - but not connection
You reinvent offers instead of re-selling what already works
You wait for people to “find” you - instead of starting real conversations
You try new strategies, but never stick with one long enough to see results
You’ve got confidence - but not the consistency to back it up
The Dream Business Society is a six-month small-group programme for service providers who’ve outgrown trial-and-error and are ready to create steady income through simple, strategic action. With weekly coaching, co-working, and community, you’ll finally have the structure, support and accountability to stay focused on what actually brings in clients.
Because you don’t need to start from scratch, you just need the right space - and the right strategy - to finally make business feel easy.

This is for you if: ...
You’re 1–3+ years into business with a proven offer
You’ve had great client results - but the income isn’t steady
You’re tired of second-guessing your niche, your pricing, your plan
You want a strategic, human way to create steady income without burning out
This isn’t for you if:
You’re still building your foundations and validating your first offers
You’re still figuring out what you sell or who you serve
You’re looking for scripts, hacks, or high-pressure sales tactics
You’d rather polish funnels and automations than focus on getting your offer out there and signing real clients now
Clarity
What you’re selling. Who it’s for. Why they should care
Consistency
A steady, strategic rhythm that brings in clients - without the burnout
Connection
Conversations that convert - without feeling pushy
You’ll stop second-guessing your offers and messaging. We’ll lock in one clear offer, one message that actually resonates, and a simple way to talk about your work that feels like you.
This is where we break the reinvention cycle.
We’ll help you create a repeatable weekly rhythm that works with your energy, life, and brain - so you can grow your income without growing your to-do list.
Forget the sales scripts, the funnels, the bro-marketing tactics. You’ll learn how to start genuine conversations, Follow up without feeling weird or pushy ... and make offers from a place of calm confidence.
In the next six months, you'll transform from scattered to systematic, from overwhelmed to organised, from hoping to knowing.
You'll stop ...
Overthinking every post and offer
Tinkering with your website instead of selling
Making content instead of connections
Feeling like your business only works when you're "on"
And start ...
Making consistent income from your existing visibility
Selling confidently in a way that feels natural
Creating more time, space and predictability
Running a business that works – even when life gets full

Because you don't need another complicated system. You need the anti-hustle alternative to typical business advice. You need simple systems over endless posting. You need strategic over stressful.

If you’re ready to build a business that feels calm, consistent, and genuinely you - this is your invitation.
Inside Dream Business Society, you’ll get six months of support, live group coaching, and a private community where connection and confidence create real results.
And if you choose to pay in full, you’ll receive an additional six months free - because growth deserves time, not pressure.
What's included:
Weekly group coaching calls (hotseats + themed support)
Weekly co-working sessions for extra accountability
Core tools and trainings on simple strategy, consistent clients, and selling with ease
Private peer community for networking and daily support
Self-assessment quiz to find your starting point and set goals
Monthly progress check-ins to track and celebrate results
Optional VIP upgrades for personalised feedback (if needed)
Pay in full
12 months of support
Access to all modules, coaching, and community
One payment of £1,750
BONUS: AN EXTRA SIX MONTHS FREE
Payment plan
6 months of support
Access to all modules, coaching, and community
1 x £500 then 5 x £250
SIX MONTHS MEMBERSHIP
By the end of six months, you won’t just have a plan - you’ll have proof that business can feel easy, steady, and profitable when it’s built on connection and confidence.
Have a different question? Just drop me an email: [email protected]
Plan for 1–3 hours a week. Come to the weekly coaching call (up to 90 minutes but only stay as long as you need to), and the rest is up to you — whether that’s dipping into the modules, joining co-working, or taking action behind the scenes. Everything'ss designed to support your real life, not take it over.
Weekly co-working is on Tuesdays at 2pm (UK) - this is completely optional so just come when you can.
Weekly coaching calls are on Thursdays at 2pm (UK). Every coaching call is recorded and you'll get replays within 24 hours. Plus you can submit questions in advance.
If you offer a service and work with humans – yes. DBS is perfect for coaches, therapists, creatives, consultants, and done-for-you pros who want more consistent clients without complicated funnels or the content hamster wheel.
This isn’t a beginner programme (so if that's you, drop me a line because I have something else for you!)
DBS is for service providers who’ve had paying clients and are ready to simplify, get visible in a way that works, and build consistent income from what they already know how to do.
You get six months access to everything – calls, community, co-working, and the core modules.
You’ll also be invited to rejoin future rounds at a special alumni rate if you want to keep the momentum going.
(Remember: if you choose to pay in full you also get an extra six months free!)
Waiting for the "perfect moment" is what keeps brilliant people invisible. This challenge is designed to help you take small, comfortable steps. You don't have to be ready - you just have to be willing to try. Plus - You don’t need to shout louder or post more. Inside DBS, you’ll find quieter, more strategic ways to get clients that feel like you — plus the confidence and coaching to help you follow through.
We use Expertspace – a private, quiet, non-Facebook space that’s easy to use and distraction-free.
It’s where we share wins, ask questions, and get quick support between sessions.
Then you’re in the right place. DBS isn’t more information – it’s focused support, implementation, and real momentum. I help you take what you already know and actually use it – with strategy that fits your capacity and coaching that meets you where you are.
That depends on your starting point (and how much you're ready to put in), but most clients leave DBS with:
- A steady stream of enquiries
- A braver, clearer sales process
- A simpler, stronger system that actually works
- And a business that finally fits their life again.

You’ve done the hard bit. You built something that works.
Now let’s make it consistent.
No more guessing. No more overthinking. Just one plan, one offer, one lead gen rhythm — and the support to stick with it.

Here's what you'll master:
Everything we do is designed to make business feel simple, confident, and human again.
You’ll walk away not just with strategies - but with systems, habits, and inner calm that make everything flow 👇🏻

Solid foundations and unshakeable confidence
Step fully into your role as the CEO of your business and your life.
Build the mindset, structure, and focus that let you make decisions quickly, calmly, and confidently - without second-guessing every move.
Connection-led content and conversations
Turn your posts, DMs, and discovery calls into natural client conversations.
You’ll learn how to sell without scripts, follow up without fear, and start building a business that grows through relationships - not pressure.
A magnetic presence that attracts clients naturally
Create an online presence that feels like you - no performative posting required.
Learn how to show up consistently, build trust, and turn quiet visibility into genuine connection.
Simple systems that work with your life
Ditch the hustle and build flow. You’ll create light-touch systems for marketing, client management, and follow-up - so you can stay consistent without burning out.
Think simple, repeatable, sustainable - the anti-hustle way.
Complete business clarity
Know exactly who you serve, how you help, and how to talk about it with confidence.
No more overthinking your niche, offer, or words - you’ll have a message that fits like a glove.
Calm, confident selling that feels good
No more knots in your stomach when it’s time to talk about money.
You’ll master the art of making offers that feel genuine - and hearing “yes” more often, because you’re finally selling from connection, not fear. No more second-guessing whether it’s “the right time” to start the conversation.
"Once I feel more confident, I'll be more direct about my offers."
"I just need to be more consistent with my content."
"Maybe I need to lower my prices."
"Perhaps I'm just not cut out for this."
You can burn out trying to create perfect content… while avoiding the simple actions that actually lead to clients.
The things that feel a bit uncomfortable – following up, making a clear offer, telling someone how to work with you – those are the things that move the needle.
👉🏻 This isn't just about growing your audience (though we'll do that).
👉🏻 This isn't just about perfecting your offers (and we'll do that too).
This IS about transforming your entire approach to business - from scattered posting to strategic systems, from hoping for clients to knowing exactly how to attract them.
It’s about running a business that finally feels like yours:
A business that pays you properly.
A business you’re proud of.
A business that works – without wearing you out.

You’re making some money, but it’s not reliable yet
You’ve had paying clients – but not consistently
You’re tired of guessing what to post, say or sell
You’re ready to feel confident, clear and booked
It’s not for total beginners or fully booked scale-seekers.
It’s for the in-betweeners: the motivated, the capable, the nearly there.

With more than 15 years of hands-on business success and 25 years in marketing and communications, I’ve seen every version of the “do-more” cycle.
It looks productive … until you realise you’re exhausted, overthinking, and still waiting for the results you deserve.
That’s why everything I teach is built around one principle: connection beats perfection.
I help women untangle the noise, simplify their strategy, and rediscover the confidence to sell through real human connection.
No hard tactics, no icky scripts - just practical systems, brave conversations, and a community that genuinely has your back.
Clients often tell me I bring clarity among the cacophony of online noise - translating big ideas into calm, doable action.
It’s a mix of strategy, structure, and heart that helps you move from “I’m doing everything” to “I know exactly what matters.”
And yes - I get the real-life side too:
I’m mum to three energetic kids (two proudly neurodivergent), and I’m ADHD myself, so I design everything to work for real brains and busy lives.
Because success should fit around your world, not the other way round.
If you’re ready for simple systems, meaningful connection, and the kind of confidence that sticks i you’re in the right place.
Let’s build a business that feels like you.

You’ve outgrown the 10-step blueprints. You’re not looking for more information - you’re ready for real momentum. You’ve probably joined programmes before that promised clarity but left you with more questions: with endless content, huge Facebook groups, too many voices - and not enough personal attention.
This is the opposite of that. The Dream Business Society is where calm meets strategy - built for brilliant women who want to grow with confidence, not chaos.
A carefully curated community: A select group where you get to know each other and I know your business personally. Weekly coaching calls, individual work reviews, and ongoing support on our private platform.
Real transformation, not just information: Yes, you’ll get modules, templates, and frameworks. But the biggest shifts happen on our live coaching calls - when you stop second-guessing and start implementing with clarity.
Simple systems - designed for real life: You’ll learn how to attract and convert clients without sacrificing your sanity. Everything is built around your life — your family, your energy, your schedule.
Confidence that lasts: This isn’t just about one good launch or one full month. It’s about helping you feel confident selling and connecting again — so business finally feels light, steady, and fun.
Inside The Dream Business Society, you’ll build the calm consistency that turns visibility into clients and clients into community - all in a space that feels supportive, simple, and genuinely you.
Lara
Sobriety Coach
"Working with Lucy has been absolutely incredible. She's been key in helping me understand the link between my personal areas for growth and the challenges in my business growth. I'd 100% recommend this to anybody who wants to get things rolling, working with Lucy has been a revelation!"
Laura
Consultant
"Lucy saved me countless hours of trying to decide what came next. I can't say enough about how much she helped me build my business.
I love working with her and plan to stay connected because you can't have too much Lucy!"
Sam
Career Coach
"I can't recommend Lucy enough.
She was a great accountability and confidence coach, hugely generous in the expertise she shared and provided clarity among the cacophony of online noise."
Take my free client magnet superpower quiz first — and find out what’s really been holding you back.